San Francisco in July 2019 will be first time the cannabis industry brings together the cannabis producers who can offer private label programs.
Buyers looking to create their own cannabis product line will be attending the Private Label Cannabis Expo (PLCE). The primary reason for these buyers to attend the Private Label Cannabis Expo is the chance to meet new high-quality partners with expertise in growing, manufacturing, packaging, distribution, packaging and branding. A trade show floor enables you to interact with these buyers directly, find out what types of products they are looking to develop and help them create their cannabis brand from concept to product.
The white label business model (also known as the private label business model) – in which a company manufactures a product for you, and you apply your own label, packaging and logo to it – is rapidly growing in popularity. There’s a good reason for that – if you are like most cannabis retailers, you don’t have access to your own growing facilities or large-scale manufacturing facilities. As a result, you need to find partners with these capabilities already in place. These partners can then handle all the production work, while you focus on branding, marketing and selling. Any new product idea you might have – such as a line of chocolates, cookies, teas, drinks, vapes or oils – is possible with white label solutions.
Not surprisingly, white label is one of the fastest-growing segments of the retail industry and is just now coming to the cannabis industry. The easiest place to see the rise to prominence of private labels is in the supermarket industry, where private label consumer goods now account for 15-20% of all sales. And some stores – such as Trader Joe’s and Aldi – have gone all-in on the private label trend. Consumers love these products because they offer the prospect for lower prices and greater value, while retailers love these products because they offer the chance for higher margins and increased revenue.
While cannabis retailers and grocery stores are different in both size and scope, it’s clear that works in one industry can also work in the cannabis industry. That is the real allure of the white label market: the chance to fundamentally change your business model to make it easier to bring new products to market.
Learn about new trends, future market forecasts and legal changes
Staying one step ahead of the competition is vital, especially in an industry that is as dynamic and fast-moving as the cannabis industry. During the business conference part of the event, you will learn the tools, approaches, methodologies and strategies that will jump-start your white label product sales. Presentations and seminars will cover everything from product creation to product marketing.
Along the way, you will learn about new consumer trends that have the potential to disrupt the market. One big trend, for example, is the rapid growth of the cannabis-infused beverage market. By attending the PLCE in SF, you will learn more about “how” and “why” this trend has taken off, as well as how you can connect with the right manufacturers and distributors to offer your own cannabis-infused beverages. In short, you will be positioned at the very leading edge of the market.
The PLCE in SF is the only show in North America completely dedicated to the business of private label cannabis. This is a unique opportunity to get in on the ground floor of one of the fastest-growing industries in the world. By some estimates, the cannabis industry is growing at a 20% compound annual growth rate (CAGR). And now, with the legalization of recreational marijuana in California and Canada, we could be at the tipping point of another vast wave of growth in the industry!
If you are interested in becoming an exhibitor and would like to learn more about special Early Bird rates, click [HERE].