Beverage Trade Network Launches Private Label Cannabis Expo
July 2020, in San Francisco, will be the first time the cannabis industry brings together the cannabis producers who can offer private label programs.
If you are looking to launch a new private label cannabis product into the recreational or medical cannabis market, then the upcoming Private Label Cannabis Expo (PLCE) is the must-attend event of 2020. The event, which consists of both a business conference and a trade show floor for exhibitors, is shaping up to be the biggest gathering of private label cannabis buyers and sellers in the North American market. As such, it offers the perfect platform for growth.
Meet partners, suppliers and vendors
The primary reason to attend the Private Label Cannabis Expo is the chance to meet new high-quality partners with expertise in growing, manufacturing, packaging, distribution, packaging and branding. A trade show floor enables you to interact with these partners directly, find out what types of services they offer and see how they can help you to bring new products to market faster than you ever thought possible.
The list of exhibitors at the PLCE includes producers, manufacturers, distributors, branding experts, law firms and packaging experts. If you are missing expertise in one of these key areas, this is your chance to connect and establish new relationships. Throughout the event, there are plenty of networking opportunities to meet one-on-one and discuss and how to bring a new product to market.
Grow your bottom line with white label cannabis products
The white label business model (also known as the private label business model) – in which a company manufactures a product for you, and you apply your own label, packaging and logo to it – is rapidly growing in popularity. There’s a good reason for that – if you are like most cannabis retailers, you don’t have access to your own growing facilities or large-scale manufacturing facilities. As a result, you need to find partners with these capabilities already in place. These partners can then handle all the production work, while you focus on branding, marketing and selling. Any new product idea you might have – such as a line of chocolates, cookies, teas, drinks, vapes or oils – is possible with white label solutions.
Not surprisingly, white label is one of the fastest-growing segments of the retail industry and is just now coming to the cannabis industry. The easiest place to see the rise to prominence of private labels is in the supermarket industry, where private label consumer goods now account for 15-20% of all sales. And some stores – such as Trader Joe’s and Aldi – have gone all-in on the private label trend. Consumers love these products because they offer the prospect for lower prices and greater value, while retailers love these products because they offer the chance for higher margins and increased revenue.
While cannabis retailers and grocery stores are different in both size and scope, it’s clear that works in one industry can also work in the cannabis industry. That is the real allure of the white label market: the chance to fundamentally change your business model to make it easier to bring new products to market.
There are three primary reasons why you should be considering white label products. For one, you can offer more choices to consumers in terms of the range of goods (i.e. SKUs) that you offer. Secondly, you can introduce pricing variability into your inventory, enabling you to offer prices either lower (for value goods) or higher (for premium goods) than those charged by competitors. And, finally, you can boost the overall brand awareness of your store. You can become known as the new place to go for cutting-edge products that nobody else offers.
Accelerate your time to market and start selling faster
As a result of attending the Private Label Cannabis Expo, you will be able to accelerate your time to market and start making new sales faster. Think about the traditional way products are brought to market – there’s the initial R&D phase, the need to scale up growing or manufacturing capacity, the need to acquire new licenses, and the constant cycle of testing and prototyping until a product is ready to launch.
Now imagine being able to eliminate that initial “startup” phase and start selling immediately. Once you’ve found the right white label partner, you can start placing orders immediately. Then, it’s just up to you to handle all the branding, packaging, and marketing of that product. Everything else is taken care of for you. And, as you will see at the Private Label Cannabis Expo, it is even possible to find partners who can handle the branding, packaging, and marketing. You can just focus on selling!
Learn about new trends, future market forecasts and legal changes
Staying one step ahead of the competition is vital, especially in an industry that is as dynamic and fast-moving as the cannabis industry. During the business conference part of the event, you will learn the tools, approaches, methodologies and strategies that will jump-start your white label product sales. Presentations and seminars will cover everything from product creation to product marketing.
Along the way, you will learn about new consumer trends that have the potential to disrupt the market. One big trend, for example, is the rapid growth of the cannabis-infused beverage market. By attending the PLCE, you will learn more about “how” and “why” this trend has taken off, as well as how you can connect with the right manufacturers and distributors to offer your own cannabis-infused beverages. In short, you will be positioned at the very leading edge of the market.
In addition, a special focus of the event will be making sense of the state-by-state rules and regulations that currently determine the future growth trajectory of the cannabis industry. Legal experts with deep domain expertise will be on hand to answer legal questions, and you’ll meet the types of business partners that already have the right licenses to buy and sell cannabis products.
The PLCE is the only show in North America completely dedicated to the business of private label cannabis. This is a unique opportunity to get in on the ground floor of one of the fastest-growing industries in the world. By some estimates, the cannabis industry is growing at a 20% compound annual growth rate (CAGR). And now, with the legalization of recreational marijuana in California and Canada, we could be at the tipping point of another vast wave of growth in the industry!
If you are interested in attending as a participant, click [HERE].
If you are interested in becoming an exhibitor and would like to learn more about special Early Bird rates, click [HERE].