Become an Exhibitor

Private Label Cannabis Expo (PLCE) is the biggest gathering of private label (or white label) cannabis buyers in the US market who are looking to create their cannabis brand from concept to product or looking to expand their current product supplier base.

Potential exhibitors will include: Medical marijuana producers, Cannabis growers, Cannabis producers/ product developers, Cannabis processors, Cannabis distributors/transporters, Pharma companies, Equipments and service providers, CBD manufacturers, Marijuana-Infused products and edibles providers, Testing and laboratory services, Logistics and supply chain operators, Drinks distributors/wholesalers, Drinks importers, Lobbyists/ public affairs businesses, Political advisors.

“The cannabis industry will never be smaller than today,” notes ArcView Market Research’s website. The firm predicts the legal cannabis market “is expected to grow from the$6.7 billion market value of 2016 and at a robust 27% CAGR to $22.6 billion in 2021. That 20+% annual growth rate is likely to continue for many years past 2021 as more states and countries legalize cannabis.”

The medical cannabis business is also blooming in Canada, where it’s projected to exceed $8 billion within seven years, according to a recent Marijuana Business Daily story. The article cites, “a recent analysis by Eight Capital, a Toronto-based investment bank, [that] targets the potential Canadian international medical cannabis market at a staggering $142 billion over the next 15 years.”

In the September issue of Whole Foods Magazine, a trade publication geared towards the natural foods industry (and not affiliated with Whole Foods Markets), the president of a private-label manufacturer told the publication the private label often is “15-25% lower than national brand pricing before our own volume discounts,” and that “your gross margin is strikingly higher.”

“A retailer can make a 70 percent gross margin or more (i.e., retail $1, the cost 30 cents) if you price the private label at a comparable national brand price,” he said.

The white-label approach in the food industry lets retailers engage in strategic variable pricing, letting them deeply discount popular items but keep less in-demand products at a higher price.  Given the lower prices to stock white-label products, it also gives retailers the option to still “discount” the private-label option significantly, compared to other brands, yet still make a sizable gross margin. At the same time, other stores place a premium on the private-label line, revolving marketing campaigns around their high quality and charging more than other brands.

Any company which is a part of the cannabis products supply chain can exhibit. This is a trade only event.

Who are the visitors?

Retailers, Distributors, Dispensaries and Other companies looking to create own cannabis products.

Where and When

July 2020 - South San Francisco Conference Center (July 25: 11 am to 5 pm).

It is a one-day event that will feature world-class suppliers who can make this happen for you along with conference sessions to educate the creation of private label cannabis brand to the distribution of your brand. Your exhibitor ticket includes entry to all sessions.


Super Early Bird: $1800 - Ends December 12, 2018 (Book your exhibitor spot today and secure the best deal). Includes Conference Ticket.

Early Bird: $2400 - From December 13, 2018, to January 31, 2019

Regular: $3000 - Starts February 1, 2019

Pay only 25% right now of the total to book and balance due March 30, 2019.

The event will offer 100 exhibits only, so space is limited. Exhibitors are encouraged to reserve space as early as spots are expected to sell out quickly.

Set up Includes:

6' x 30" Table-Top, with white skirting

(2) All-Session Conference Passes - All Access includes Conference Access, Lunch, & Networking Event Access = $400 Value Ea.

(2) Chairs

(1) Program Guide Listing

For more information about the show, please email Sid Patel at or visit

Important Note:

This is a NON-CANNABIS CONSUMPTION and SAMPLE event. Exhibitors are not allowed to distribute, sell, gift or consume any medicated or live THC products at the venue at all times.

Registration as an exhibitor at PLCE is open to any company whose products are available for private label distribution. Tto get more information about exhibitor registrations, please visit here.